Introduction to SWOT analysis

What does the S stand for in SWOT?

• Strengths

• Sorrows

• Super

• Strong

What does W in SWOT stand for?

• Wide

• Weather

• Weaknesses

• Wrong

What does O in SWOT stand for?

• Open

• Opportunities

• Open-minded

• Owner

What does T in SWOT stand for?

• True

• Troubles

• Trade

• Threats

Which elements are INTERNAL (inside the business)?

• Opportunities & Threats

• Strengths & Weaknesses

• Strengths & Opportunities

• Weaknesses & Threats

Which elements are EXTERNAL (outside of the business)?

• Weaknesses & Strengths

• Opportunities & Strengths

• Opportunities & Threats

• Strengths & Weaknesses

Internal attributes and resources that support a successful outcome.

This statement is referred to...

External factors that could cause trouble for the entity. ​

This statement is referred to...

Match the right statement.

Internal attributes and resources that work against a successful outcome. ​

• Strengths

• Weaknesses

• Opportunities

• Threats

Match the right statement.

External factors that the entity can capitalize on or use to its advantage.

• Strengths

• Weaknesses

• Opportunities

• Threats