Unit 1 Practice Questions

______ is a comprehensive strategy of acquiring, retaining and maintaining relationships with selective customers.

• Relationship Marketing

• Customer Management

• Customer Relationship Management

• Contact Management

Customer ________ means dividing customers in distinct groups based on various characteristics like demographics, behaviour etc.

• Relationship Management

• Retention

• Segmentation

• Acquisition

The rise of ______ led to web-based CRM systems.

• Internet

• Cloud management system

• IT Tools

• Big data

_____ CRM focuses on automating and streamlining core business processes related to customer interactions.

• Operational

• Collaborative

• Analytical

• Strategic

________ CRM focuses on enhancing communication between businesses and customers.

• Operational

• Collaborative

• Analytical

• Strategic

_______ CRM focuses on long-term relationships with customers.

• Operational

• Collaborative

• Analytical

• Strategic

______ storage system allows businesses to have huge storage capacity.

• Cloud

• Mobile

• Analytical CRM

• Social media

________ is one of the reasons for failure of CRM.

• Resistance to change

• Commitment

• Superior quality of data

• Better customer service

Providing memberships to customers is an example of _______.

• One to one marketing

• Continuity marketing

• Partnering programs

• Co-branding

______ is the utilization of two or more brands to name a new product.

• Co-branding

• Affinity branding

• Continuity marketing

• Partnering programs