Data Anlytics Module 2: Consumer Behavior and Marketing Strategy

Data Anlytics Module 2: Consumer Behavior and Marketing Strategy

Professional Development

10 Qs

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Data Anlytics Module 2: Consumer Behavior and Marketing Strategy

Data Anlytics Module 2: Consumer Behavior and Marketing Strategy

Assessment

Quiz

Business

Professional Development

Practice Problem

Easy

Created by

Mariusz Dworniczak

Used 3+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which principle of consumer behaviour suggests that consumers feel the need to return a favour or reciprocate good gestures?

Commitment

Consensus

Reciprocity

Scarcity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a brand successfully demonstrates its extensive customer satisfaction or reputation, which principle of consumer behaviour is being applied?

Authority

Liking

Scarcity

Consensus

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which principle of consumer behaviour is based on the idea that people are influenced by experts or authorities?

Commitment

Authority

Liking

Scarcity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to consumer behaviour principles, which principle explains that people are more influenced by others who are similar to them?

Authority

Commitment

Liking

Scarcity

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the principle of scarcity in consumer behaviour suggest?

People need things they cannot have

People prefer to follow experts

People reciprocate favours

People commit to brands they like

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In developing a marketing strategy, which element involves recognizing the most engaging segments and preparing marketing activities accordingly?

Segmentation

Promotional Tactics

Targeting and Positioning

Monitoring, Assessment, and Evaluation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the 4 Ps of Marketing Strategy?

Product

Promotion

Place

People

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