Revision - Write a persuasive Copy

Copywriting is an essential skill for marketers to have?

• Yes

• No

What is persuasive Copywriting?

• Copying and pasting information other marketers have written in engagaing way

• Copying and pasting information other marketers have written in persuasive way

• Online Copy (text) that convinces people & persuades them to take action

• Offline Copy (text) that convinces people & persuades them to take action

What is Social proof?

• Providing a short piece of text that pushes people to do something

• Writing as if you are talking directly to onen person

• Offering evidence that other people have done something

• Using emotional language to make a copy sounf "human"

Providing social proof can help make a brand appear more trustworhty and credible.

• Yes

• No

What tactics youc can use to help overcome objections?

• showcasing awards that a company has won

• including customer testimonials

• providing factual information about a product

• highlighting that a free trial is available

Emotions are not an important part of decision making.

• Yes

• No