Understanding Products and Services

What are features in the context of products and services?

• The advantages to the customer of buying the product or using the service.

• The facts about what your product or service does.

• The price of the product or service.

• The customer reviews of the product or service.

What are benefits in the context of products and services?

• The facts about what your product or service does.

• The price of the product or service.

• The advantage to the customer of buying that particular product or using that specific service.

• The customer reviews of the product or service.

What does it mean to 'sell a feature'?

• To describe some element of your product or service to impress the customer

• To offer a discount on a product or service

• To provide a free trial of a product or service

• To sell the product at a higher price

Which of the following is an example of a feature?

• 'This item has wi-fi connectivity!'

• 'This item is on sale!'

• 'This item comes with a free trial!'

• 'This item has a money-back guarantee!'

What can features also include besides the technical specifications of a product or service?

• Basic facts about the item

• Customer reviews

• Price comparisons

• Warranty information

Which of the following is a feature of a car?

• Power steering

• Manual windows

• Cassette player

• Gasoline engine

Which feature of a car allows for easier control and maneuvering?

• Electric windows

• Power steering

• CD player

• Diesel engine

Which feature of a car is related to the type of fuel it uses?

• Power steering

• Electric windows

• CD player

• Diesel engine

Which feature of a car is primarily for entertainment purposes?

• Power steering

• Electric windows

• CD player

• Diesel engine

What does it mean to 'sell a benefit'?

• Describing a product or service feature without explaining its impact on the customer.

• Describing a product or service feature and explaining how it improves the customer's situation.

• Selling a product at a discounted price.

• Offering a free trial of a product or service.