Survey Research Design

Which type of survey question allows respondents to provide their own answers?

• Open-ended
• Rating scale
• True/false
• Multiple-choice

What is the primary goal of survey research?

• To collect qualitative data

• To test hypotheses about a population

• To conduct experiments

• To analyze historical events

Which type of survey question provides predetermined answer choices?

• Open-ended

• Closed-ended

• Scale-based

• Descriptive

What is non-response bias?

• Bias due to poorly worded questions

• Bias resulting from a low response rate

• Bias caused by leading questions

• Bias from random sampling errors

In survey research, what is a "response rate"?

• The percentage of people who start the survey

• The percentage of completed surveys returned

• The total number of survey invitations sent

• The number of incomplete surveys

What is a cross-sectional survey?

• A survey conducted over a long period

• A survey that collects data at one point in time

• A survey that uses multiple sampling methods

• A survey that follows up with respondents

What is the "sample frame"?

• The time period of the survey

• The list of individuals from which a sample is drawn

• The structure of survey questions

• The theoretical population of interest

What is the term for the consistency of a survey measurement over time?

• Validity

• Reliability

• Accuracy

• Precision

What is a key characteristic of a well-designed survey question?

• It is complex and detailed

• It is ambiguous

• It is clear and concise

• It uses technical jargon

What is the primary goal of survey data analysis?

• To gather more data

• To test hypotheses and answer research questions

• To refine survey questions

• To publish results