Social Media - Lesson 3 Quiz

Social Media - Lesson 3 Quiz

9th - 12th Grade

20 Qs

quiz-placeholder

Similar activities

Current Events: Political Elections and Campaigns Quiz

Current Events: Political Elections and Campaigns Quiz

11th Grade

15 Qs

Understanding Mix and Match Marketing

Understanding Mix and Match Marketing

12th Grade

20 Qs

Advertising Quiz

Advertising Quiz

12th Grade

20 Qs

Media

Media

10th - 12th Grade

20 Qs

Google Analytics

Google Analytics

11th Grade

15 Qs

MARKET MAESTROS QUIZ

MARKET MAESTROS QUIZ

12th Grade

15 Qs

PFHS Obj. 4.03

PFHS Obj. 4.03

9th - 12th Grade

20 Qs

Advertising Key Terms

Advertising Key Terms

10th - 12th Grade

15 Qs

Social Media - Lesson 3 Quiz

Social Media - Lesson 3 Quiz

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Christa Godwin

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Leo and his social media team have just finished creating SMART goals for the next social media campaign. Which step will they do next?

Set goals

Define strategies

Listen and analyze

Identify the target audience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The social media team for an amusement park wants to improve the park’s positioning in social media. Who should help them develop a strategy?

customer service

leadership

human resources

marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sue wants to complete a SWOT analysis with the social media team. She believes the results will help them develop better campaigns. Which of the following is a weakness that the SWOT analysis may highlight?

New technologies that will improve product quality.

Negative comments that didn’t receive a company response.

Employees who reshare company posts often.

New competitors in the industry that are aggressive.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Julie has been asked to calculate the return on investment (ROI) for the last social media campaign. What is this metric measuring?

Brand awareness growth

Customer loyalty growth

Employee retention

Financial profit

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Once a company identifies threats, they can strategize on how to use their strengths to neutralize or find a way around them. A typical threat on social media would be:

an overwhelming response to an ad that may bring down the server.

negative comments on social media pages.

an active social media campaign on a site where they are active but the competitors are not.

a form that does not function properly and information is not collected.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Bill asks the social media team to group the audience by their lifestyles and interests. What type of segmentation is this?

Demographic

Psychographic

Physiological

Behavioral

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Susan is new to the social media team. She is confused when they start talking about developing a persona. Which of the following would help her understand this term?

A well-known character often associated with the company or brand.

A CEO in the company known as a leader in the industry.

A fictitious user that represents a group of real users on social media.

Factual information of a real customer portrayed through an illustrated character.

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?