Leo and his social media team have just finished creating SMART goals for the next social media campaign. Which step will they do next?

Social Media - Lesson 3 Quiz

Quiz
•
Other
•
9th - 12th Grade
•
Medium
Christa Godwin
Used 1+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Set goals
Define strategies
Listen and analyze
Identify the target audience
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The social media team for an amusement park wants to improve the park’s positioning in social media. Who should help them develop a strategy?
customer service
leadership
human resources
marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sue wants to complete a SWOT analysis with the social media team. She believes the results will help them develop better campaigns. Which of the following is a weakness that the SWOT analysis may highlight?
New technologies that will improve product quality.
Negative comments that didn’t receive a company response.
Employees who reshare company posts often.
New competitors in the industry that are aggressive.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Julie has been asked to calculate the return on investment (ROI) for the last social media campaign. What is this metric measuring?
Brand awareness growth
Customer loyalty growth
Employee retention
Financial profit
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Once a company identifies threats, they can strategize on how to use their strengths to neutralize or find a way around them. A typical threat on social media would be:
an overwhelming response to an ad that may bring down the server.
negative comments on social media pages.
an active social media campaign on a site where they are active but the competitors are not.
a form that does not function properly and information is not collected.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Bill asks the social media team to group the audience by their lifestyles and interests. What type of segmentation is this?
Demographic
Psychographic
Physiological
Behavioral
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Susan is new to the social media team. She is confused when they start talking about developing a persona. Which of the following would help her understand this term?
A well-known character often associated with the company or brand.
A CEO in the company known as a leader in the industry.
A fictitious user that represents a group of real users on social media.
Factual information of a real customer portrayed through an illustrated character.
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