Stukent: Chapters 4-9

an audience, chosen by a marketer, based on significant demographics

• monetization

• lookalike audience

• custom audience

• unicorn

an audience similar to an audience that a brand is already targeting

• custom audience

• lookalike audience

• monetization

• unicorn

leveraging social media content in an effort to increase revenue

• custom audience

• lookalike audience

• monetization

• unicorn

content that performs significantly better than any other content

• custom audience

• lookalike audience

• monetization

• unicorn

collection of advertisements created to accomplish a shared goal

• user-generated content (UGC)

• sponsored photos/videos

• advertising campaign

content that is created and shared by customers

• advertising campaign

• sponsored photos/videos

• user-generated content (UGC)

posts that have been turned into ads to reach more viewers

• sponsored photos/videos

• advertising campaign

• user-generated content (UGC)

ad type that prompts a user to follow an account which the user is not currently following

• leads

• comma-separated values files

• instant messaging

• promoted accounts

a file that stores numbers and text by individual lines

• cost per thousand (CPM)

• leads

• comma-separated values (CSV) file

• promoted accounts

the cost to reach one thousand people

• comma-separated values

• leads

• promoted accounts

• cost per thousand (CPM)