LO2 Lesson 7 Business Research Quiz

Which of the following is an example of secondary research?

• Asking questions

• Desktop research

• Interviewer research

• Survey taking

Answer explanation

Desktop research is an example of secondary research as it involves gathering information from existing sources like books, articles, and online databases.

Discovering customer behaviour and preferences is called customer:

• enhancement

• personality

• satisfaction

• segmentation

Answer explanation

Discovering customer behaviour and preferences is called customer segmentation as it involves dividing customers into groups based on similar characteristics or behaviors.

A rival in business is called a:

• competitor

• consumer

• investor

• partner

Answer explanation

A rival in business is called a competitor because they compete for the same market share or customers.

Identify one example of primary research:

• Conducting a survey

• Reading a book

• Watching a documentary

• Browsing the internet

Answer explanation

Conducting a survey is an example of primary research because it involves collecting original data directly from participants.

Identify the research method that is non-numerical in nature making it hard to measure:

• Qualitative

• Quantitative

• Experimental

• Survey

Answer explanation

Qualitative research method is non-numerical, focusing on qualities, making it hard to measure.

Outline what product feature testing entails:

• It involves evaluating the functionality of a product's features.

• It is a process of marketing a product.

• It is a method of designing new features.

• It is a way to sell a product.

Answer explanation

Product feature testing involves evaluating the functionality of a product's features, ensuring they work as intended.

Outline a consequence of using poor quality materials to produce goods:

• Increased production costs

• Higher customer satisfaction

• Reduced product lifespan

• Improved brand reputation

Answer explanation

Using poor quality materials to produce goods can result in a reduced product lifespan due to lower durability and reliability.

Identify what a USP is:

• Unique Selling Proposition

• Universal Service Plan

• United States Patent

• User Service Protocol

Answer explanation

A USP stands for Unique Selling Proposition, which is a factor that differentiates a product or service from its competitors in the eyes of the customer.

Outline the main aim of comparing your business with other businesses:

• To identify strengths and weaknesses

• To increase sales

• To reduce costs

• To improve employee satisfaction

Answer explanation

To identify strengths and weaknesses

Outline one benefit of sourcing easily available materials:

• Cost-effective

• Time-consuming

• Difficult to find

• Expensive

Answer explanation

Sourcing easily available materials is cost-effective because it reduces the expenses associated with finding and acquiring rare or specialized resources.