Advertising Strategy

•  is a marketing communication intended to cause awareness about a product or service influencing the customer to ultimately reach in a purchase decision.

• Advertising

• Promotion

The direct method is intended for the short-term goal of increasing volume.

• Product Push

• Product Pull

promotes goods and services to businesses that will benefit from them.

An indirect long-term approach to gain customers.

• Product Push

• Product Pull

targeted at domestic audiences such as individuals and groups.

• Foster long-term positive recognition by establishing brand identity, credibility, and loyalty and connecting with prospects intellectually and emotionally.

• Institutional Advertising

• Promotional Advertising

• Brand Advertising

direct action and indirect action advertising

• Aims to build the overall image and reputation of a company rather than promoting specific products or services.

• Brand Advertising

• Classified Advertising

• Institutional Advertising

Promotional Advertising and Institutional Advertising

• focuses on direct interaction or delivery to individual consumers.

• Direct Advertising

• Broadcast Media