TYPES OF CUSTOMERS

Who is an impulse customer

• Someone who makes purchases without planning or thinking ahead.
• Someone who plans purchases meticulously
• Someone who only buys items on sale
• Someone who always sticks to a budget

Behaviours of a discount customer except?

• Paying full price
• Refusing to pay full price
• Shopping during sales
• Using coupons

Loyal customers are?

• Customers who only shop occasionally.
• Customers who are not loyal to the brand.
• New customers in a loyalty program.
• Customers already in the loyalty program.

Who are regular customers?

• loyal only

• loyal and discount

• impulse and loyal

• loyal and need based.

Which customers have no specific need or desire?

• impulse

• need based ones

• wandering

• discount

Which customers constitute of around 50% of our business?

• Both loyal and need based

• loyal only

• Wandering

• Impulse

What is the characteristic of impulse customers?

• They make purchases without planning or thinking ahead.

• They only buy items on sale.

• They are always loyal to the brand.

• They stick to a budget meticulously.

Constitute a large segment of customer traffic but low sales proportion

• need based customers

• loyal

• wandering and loyal

• Wandering

Which customers are difficult to convince?

• Impulse

• Need based

• loyal

• All of them

Which customers seek community and social experiences?

• Loyal and wandering

• Wandering

• Need based

• Discount and Need based