Case study Question

What was the primary challenge Man Matters faced in its initial marketing strategy?

• Overcoming social stigma around men's health.

• Developing a strong brand identity.

• Competing with established healthcare providers.

Man Matters' Meta Ads focused on which primary objectives ?

• Brand Awareness and Lead Generation

• Traffic Generation and Sales Conversion

• Customer Retention and Brand Advocacy

• Video Views and App Downloads

Man Matters' ad creatives often used humor to

• Make light of serious health issues

• Downplay the importance of seeking help

• Create a relatable and approachable tone.

• Minimize the need for professional consultations.

Man Matters leveraged A/B testing for their Meta Ads to

• Analyze user demographics for better targeting

• Optimize their ad creatives for better performance

• Develop new content for their website.

• Track website traffic generated by the ads.

Which statement best describes Man Matters' influencer marketing strategy?

• They partnered with celebrities from unrelated fields.

• They focused on collaborating with health professionals

• They exclusively used macro-influencers with millions of followers.

• They did not utilize influencer marketing on Meta platforms.

How could Man Matters potentially utilize Meta Stories Ads in their future campaigns?

• Offer discounts on specific healthcare products.

• Promote in-depth educational webinars on men's health.

• Share short, engaging videos on common health issues.

• Conduct live Q&A sessions with healthcare professionals.

Man Matters could track cost-per-lead (CPL) in their Meta Ads to measure the

• Overall brand awareness generated by the campaign

• Effectiveness of their ad creatives in driving website traffic.

• Success of their lead generation efforts through email signups.

• • Rate of customer satisfaction with their online consultations.

Which cultural consideration is MOST important for Man Matters regarding their Meta Ads in India?

• Focusing heavily on visual elements over written content.

• Avoiding the use of slang or informal language in their copy

• Tailoring their messaging to resonate with local cultural references.

• Primarily using English as the language for their ad campaigns.

User-generated content (UGC) could be a valuable tool for Man Matters' Meta Ads because it:

• Allows them to avoid creating original ad content.

• Offers a more authentic and relatable perspective for their audience.

• Reduces the cost associated with developing their marketing materials.

• Provides them with complete control over the messaging in their ads.

What is a potential future challenge Man Matters might face regarding their Meta Ads strategy?

• Increased competition from traditional healthcare providers in the online space.

• Difficulty in maintaining a consistent brand voice across different ad formats.

• Lack of access to detailed user data for precise audience targeting.

• Inability to track the return on investment (ROI) of their Meta Ads campaigns.