Tourism Marketing Exercise

The fact that services cannot be stored for later use or sale is evidence of?

• inseparability

• Perishability

• Intangibility

• Variability

The nature of service and service provider is part of which characteristics of services?

• Inseparability

• Perishable

• Variability

• Intangible

The fact that a business traveller may have one very positive check in experience at a hotel and then a very negative check in experience with a different employee on a subsequent visit is evidence of service

• Inseparability

• Perishability

• Intangibility

• Variability

A hotel that charges for a confirmed reservation that was not honoured is an example of which characteristic of services

• Inseparability

• Perishability

• Intangibility

• Variability

Employee appearance is a strategy develop to reduce weaknesses derived from the _________ characteristics of a service

• Inseparability

• Perishability

• Intangibility

• Variability

Because service is ________ in nature, destination managers have to offer a discounted price during low season

• Intangiblility

• Inseparability

• Variability

• Perishability

A sample is a segment of the population selected to represent the population as a whole

• True

• False

Secondary data usually cost more than primary data

• True

• False

Continuous training and motivating hotel employees is important in order to reduce_______ in the service

• Variability

• Inseparability

• Intangibility

• Perishability

Travel agency is the primary source of competitive intelligence data

• True

• False