DM - recap Topic 11

Which of the following is a Customer Value Statement?

• “No. 1 brand in the world.”

• “Build a more powerful you.”

• “Fastest delivery within 30 minutes.”

• "We use the latest technology in the industry.”

When creating a Customer Persona, we do NOT need to consider …

• demographics

• motivations

• needs

• past schools attended

The Best Customer is one who …

(you can choose more than 1 answer)

• refers new business

• is price sensitive

• stays loyal in the long term

• purchases frequently

What is the meaning of “Customer Lifetime Value”?

• Average income level of customers

• Lifespan of customers

• Age when customers start buying from the business

• Total revenue a business can expect from a customer over the duration of their relationship

Customer loyalty increases business profitability.

Every repeat customer is worth how many new customers?

• 2

• 3

• 4

• 5

“How likely are you to recommend our product/ service to your colleague or friend?”

What is this survey question trying to find out?

• Business Efficiency Score

• Net Promotor Score

• Customer Retention Rate

• Ratings for customer service

“Keyword tools help us to find out what people need based on the words they are searching for.”

In what ways can the company benefit from this?

(you can choose more than 1 answer)

• Develop content for those keywords to connect with customers

• Make keywords lists to store in the company server

• Create marketing campaigns for the searched products/ services

• Understand where customers are in their buying journey

Adeline is setting up an online shop selling customised birthday cakes. She wants to acquire customers. What would you recommend to her?

• Run google ads for her products

• Share her cake collection on Facebook and engage with customers

• Email monthly newsletters to customers

• Create fun, entertaining videos and post on Tik Tok