PMK_Final_Marketing Mix

What are the four Ps of marketing also known as the marketing mix?

• Planning, Production, Profit, Publicity

• Product, Place, Price, Promotion

• People, Process, Physical Evidence, Product

• Price, Product, Promotion, Place

Which element of the marketing mix refers to how and where people will buy your product?

• Product

• Place

• Promotion

• Price

What is the easiest element of the four Ps to manipulate?

• Product

• Place

• Price

• Promotion

What is the key question to answer during the product stage of the marketing mix?

• Where do you promote and sell your product?

• How much is your product?

• What is it that you sell and how does it fulfill your customers' needs?

• How do your ideal customers find out about you?

What is the advantage of the four Ps of marketing model?

• Provides no mechanism to measure the success of your marketing efforts

• Helps you understand what your product can offer to your customers

• Focuses on price rather than brand building

• Doesn't go into detail