Chapter 11 Test Review

What is propaganda?

• A type of message presentation aimed at serving an agenda

• A form of entertainment

• A scientific theory

• A historical event

What is the main purpose of concealed propaganda?

• To entertain people

• To inform people about news

• To fool people without letting them know that its purpose is to influence their views

• To sell products directly

What is revealed propaganda?

• Propaganda where readers/listeners are aware that they are being influenced

• Propaganda that is hidden from the audience

• Propaganda that uses subliminal messages

• Propaganda that is only found in newspapers

Which of the following is an example of revealed propaganda?

• TV/Radio commercials

• Secret government documents

• Hidden messages in movies

• Anonymous online posts

Which of the following is a type of propaganda that involves using famous people to endorse a product or idea?

• Bandwagon

• Name-Calling

• Testimonials

• Transfer

What type of propaganda technique involves encouraging people to think or act in a certain way because 'everyone else is doing it'?

• Glittering Generalities

• Bandwagon

• Card Stacking

• Plain-Folks Appeal

Which propaganda technique involves using vague, sweeping statements that appeal to emotions but lack specific details?

• Name-Calling

• Transfer

• Glittering Generalities

• Testimonials

What is the propaganda technique called that involves presenting only positive information about a product or idea and omitting negative information?

• Card Stacking

• Plain-Folks Appeal

• Transfer

• Bandwagon

Which propaganda technique involves associating a product or idea with something already respected or revered?

• Testimonials

• Transfer

• Name-Calling

• Glittering Generalities

What is a testimonial in the context of endorsements?

• A personal story shared by a customer

• A review written by an expert

• Celebrities/famous people endorsing a product/candidate

• A scientific study supporting a product