3.3.3 Making marketing decisions segmentation, targeting, positi

What does STP stand for in marketing?

• Segment, Target, Position

• Segment, Target, Product

• Segment, Target, Price

• Segment, Target, Promotion

Which of the following is NOT a method used to segment a market?

• Demographic

• Geographic

• Income

• Product

What is an example of demographic segmentation?

• Targeting customers based on their age

• Targeting customers based on their neighborhood

• Targeting customers based on their income

• Targeting customers based on their amount of use

Which type of marketing involves targeting one or two segments?

• Concentrated marketing

• Differentiated marketing

• Undifferentiated marketing

• Mass marketing

What is a potential disadvantage of segmentation mentioned in the text?

• It can cause companies to ignore the needs of potential customers

• It can increase the marketing costs

• It can reduce the number of customers

• It can make the product less appealing

Which segmentation method is most likely used by multinational companies?

• Geographic

• Demographic

• Income

• Behaviour

What is an example of income-based segmentation?

• CHANEL makeup aimed at customers with high incomes

• Yoghurts mainly marketed towards women

• Mobile phone suppliers targeting heavy users

• Businesses segmenting their market based on the kind of jobs people have

What is the main focus of undifferentiated marketing?

• Reaching the entire market with a single product and marketing mix

• Targeting several segments with adapted products

• Targeting one or two segments with limited resources

• Focusing on high-income customers

Concentrated marketing is also known as:

• Mass marketing

• Niche marketing

• Direct marketing

• Indirect marketing

What is one advantage of focusing on niche markets for small businesses?

• They can compete directly with larger businesses

• They can establish a niche by specializing

• They can appeal to lots of consumers

• They can reduce production costs