Elements of an Organisation's Brand

Which of the following is NOT an element that makes up an organisation's brand?

• Mission statement

• Values

• Logo

• Ethics

What is often confused with an organisation's brand?

• Mission statement

• Values

• Logo

• Ethics

Which of the following elements is part of an organisation's brand and helps create a positive customer experience?

• Mission statement

• Values

• Beliefs

• All of the above

What does an organisation's brand incorporate besides the logo?

• Mission statement, Values, Beliefs, Reputation, Ethics, Overall brand image

• Only Mission statement and Values

• Only Beliefs and Reputation

• Only Ethics and Overall brand image

What does the brand image of an organization consist of?

• Advertising, logo, and overall identity

• Product quality, customer service, and pricing

• Employee satisfaction, office location, and management style

• Market share, revenue, and profit margins

Which of the following is NOT mentioned as a component of an organization's brand image?

• Advertising

• Logo

• Overall identity

• Market share

What is the perception people have of an organization referred to as?

• Brand image

• Market strategy

• Customer feedback

• Business model

What is a mission statement?

• A short statement explaining the mission of the organisation.

• A detailed report on the financial status of the organisation.

• A list of the products and services offered by the organisation.

• A summary of the organisation's history.

What is the purpose of a mission statement?

• To state the purpose of the organisation and the goal it has.

• To outline the organisational structure.

• To provide a marketing strategy.

• To list the annual revenue targets.

What is the mission statement of Oxfam?

• To create lasting solutions to poverty, hunger, and social injustice.

• To provide free education to underprivileged children.

• To promote environmental sustainability.

• To offer affordable healthcare services.