Material Self and Consumer Culture

Who introduced the concept of Material Self?

Who argues that our sense of self needs support through having and possessing things?

What do material possessions serve according to the Theory of the Meaning of Material Possession?

• Functional purposes

• Social Symbolic functions

• Categorical functions

• Self-expression functions

Who popularized the field of Semiology, which is the study of objects as signs that carry symbolic meaning?

What did Thorstein Veblen coin in his book 'The Theory of the Leisure Class'?

What is Conscious Consumption also known as?

What are the key factors that influence consumer behavior according to Consumer Behavior Theory?

What are the different types of buyer behavior categories?

What is the main problem with Consumerism as mentioned in the text?

What does the text mention about the identification of self with material possessions?