MEDIA LITERACY

A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed onscreen. ______ is very powerful as well in disseminating information, providing direction and giving suggestions.

• text

• word

• code

• graph

text that is created by established institutions.

• formal text-based materials

• informal text-based materials

- text that is based in personal opinions or views on different issues, processes, etc.

• formal text-based materials

• informal text-based materials

In the absence of images or drawings, text is the easiest

way of communicating to your audience. The use of

various font types can express different emotions or

meaning.

• Text as visual

• typefaces

• fonts

a ________ is the set of design features that characterize a

particular style of lettering. This may include the presence

(or lack) of a serif; the relative height, spacing and width

of the letters; and any other aesthetic embellishments,

like expressive swashes or tiny counters.

• text as visual

• typefaces

• fonts

A _____ is just a more specific way of defining the kind of

text you’re using. It hones in on both the size and weight

of a typeface. In simplify meaning, the variation of a

typefaces.

• typefaces

• text as visual

• fonts

A_________ is usually comprised of

alphabets, numbers, punctuation

marks, symbols and other special

characters.

• typfaces

• fonts

• text as visual

connotes formality and readability in

large amount of text. This font is

usually used for the body text of

books, newspapers, magazines, and

research publication.

• serif

• san serif

• slab serif

• script

brings a clean, minimalist look to the

text. This font is used for clear and

direct meaning of text such as road

signage, building directory, and

nutrition facts in food packages.

• serif

• sans serif

• slobs serif

• script

carries a solid or heavy look to a text.

This font can be used for large

advertising signs on billboards.

• slab serif

• serif

• sans serif

• script