Media Relations Quiz

What does Media Relations involve?

• Keeping information within the organization

• Disseminating the organization's objective to a wider audience

• Telling fictional stories

• Ignoring the mass media

Is Media Relations considered an art, a science, or both?

• Both art and science

• Art only

• Science only

• Neither art nor science

What is the main focus of Media Relations as an art?

• Appealing to stakeholders and using practical media

• Developing a strategic plan

• Transmitting messages via mass media

• Building professional relationships with the media

What is the primary role of a Media Coordinator?

• Developing media strategies

• Handling press calls and updating media lists

• Writing press releases

• Being the organization's spokesperson

What is the impact of firms' media favorability on the public's images of such firms?

• Enhancing public esteem

• Having no effect

• Increasing public skepticism

• Decreasing public awareness

What is the level of influence on the actual production of business news that involves journalists?

• News routines

• News organization

• Issues external to the organization

• Ideology

What is the main purpose of setting an agenda in Media Relations?

• To influence thought process and compel action

• To limit public awareness

• To confuse the audience

• To avoid media coverage

What is the theory that discusses how mass media influences making an issue a public agenda?

• Public Opinion Theory

• Agenda Setting Theory

• Media Bias Theory

• Propaganda Theory

What is the main focus of the news routines level of influence on the actual production of business news?

• Journalists

• Ideology

• News organization

• Issues external to the organization

What are the 5 C's of Effective Media Relations?

• Confidence, Creativity, Clarity, Compassion, Commitment

• Credibility, Consistency, Communication, Compassion, Creativity

• Credibility, Candor, Clarity, Compassion, Commitment

• Communication, Cooperation, Consistency, Creativity, Commitment