Media Literacy: Persuasive Techniques in Advertising - Quiz

Creating a negative attitude through emotional or slanted language.

• Appeal to Prestige

• Bandwagon

• Plain Folks

• Name Calling/Innuendo

Tags

CCSS.L.7.5C

CCSS.RI.7.4

• Telling only part of the truth or generalizing from a single piece of evidence.

• Name Calling/Innuendo

• Card Stacking/Glittering Generalities

• Testimonials

• Appeal to Emotions

Tags

CCSS.RI.7.8

CCSS.SL.7.3

CCSS.W.7.1B

Creating a desire to join a large group of satisfied participants

(makes anyone not participating feel left out).

• Appeal to Emotions

• Plain Folks

• Bandwagon

• Testimonials

Tags

CCSS.RI.7.3

Using the words of a celebrity or expert for increased credibility.

• Testimonials

• Bandwagon

• Appeal to Prestige

• Card Stacking/Glittering Generalities

Tags

CCSS.RI.7.8

CCSS.W.7.1B

Appealing to the audience through rich, attractive people who are living the good life.

• Appeal to Prestige

• Card Stacking/Glittering Generalities

• Plain Folks

• Name Calling/Innuendo

Tags

CCSS.RI.7.8

CCSS.W.7.1B

Appealing to the audience through everyday people with everyday ideas and problems.

• Bandwagon

• Appeal to Emotions

• Plain Folks

• Name Calling/Innuendo

Tags

CCSS.W.7.1B

CCSS.W.7.3A

Connecting with the emotions (loyalty, pity, fear, love, peace, justice, etc.) of the audience.

• Appeal to Prestige

• Appeal to Emotions

• Card Stacking/Glittering Generalities

• Testimonials

Tags

CCSS.L.7.5D

CCSS.W.7.3D

What Persuasive Technique is used in this ad?

• Name Calling/Innuendo

• Bandwagon

• Appeal to Emotions

• Testimonials

Tags

CCSS.RI.7.1

CCSS.RI.7.6

CCSS.RI.7.8

What Persuasive Technique is used in this ad?

• Card Stacking/Glittering Generalities

• Appeal to Prestige

• Plain Folks

• Appeal to Emotions

Tags

CCSS.RI.7.6

CCSS.RI.7.8

CCSS.SL.7.2

What Persuasive Technique is used in this ad?

• Testimonials

• Name Calling/Innuendo

• Bandwagon

• Appeal to Emotions

Tags

CCSS.RI.7.4

CCSS.RI.7.6

CCSS.RI.7.8

CCSS.SL.7.2