Persuasive Arguments

Three types of evidence for persuasive arguments are:

• fact, opinion, commonplace assertion

• opinion, commonplace assertion, fallacy

• leading question, fact, fallacy

• opinion, loaded terms, fact

This ad's claim that Coca-Cola is "The Most Refreshing Drink In The World" is

• an opinion

• a fact

• a fallacy

"Bad odors make it 84% harder to remember our memories." This ad is based on....

• fact

• opinion

• commonplace assertion

• nonsense

Which type of appeal is used in this ad?

• ethos (ethical)

• pathos (emotional)

• logos (logical)

What kind of appeal is being used in this ad?

• pathos (emotional)

• logos (logical)

• ethos (ethical)

Which type of appeal is used in this ad?

• ethos (ethical)

• logos (logical)

• pathos (emotional)

Which type of appeal is used in this ad?

• pathos (emotional)

• logos (logical)

• ethos (ethical)

Which type of appeal is used in this ad?

• logos (logical)

• pathos (emotional)

• ethos (ethical)

What type of appeal is used in this ad?

• logos (logical)

• ethos (ethical)

• pathos (emotional)

What type of appeal is used in this ad?

• pathos (emotional)

• logos (logical)

• ethos (ethical)