The most appropriate first question to ask in strategic planning is ____________.

Chapter 10: Strategy and Strategic Management

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
"Where do we want to be in the future?"
"How well are we currently doing?"
"How can we get where we want to be?"
"Why aren't we doing better?"
2.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
The ability of a firm to consistently outperform its rivals is called ____________.
vertical integration
competitive advantage
incrementalism
strategic intent
3.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
In complex conglomerate such as General Electric that owns a large number of different businesses, a(n) ___________ level strategy sets strategic direction for a strategic business unit.
institutional
business
corporate
functional
4.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
The _________ is a predominant value system for an organization as a whole.
strategy
mission
core competency
corporate culture
5.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Cost efficiency and product quality are two examples of _________ objectives of organizations.
official
informal
operating
institutional
6.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
An organization that is downsizing by laying off workers to reduce costs is implementing a ____________ strategy.
growth
cost differentiation
restructuring
vertical integration
7.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
When PepsiCo acquired Tropicana, a maker of orange juice, the firm's strategy was growth by _____________.
related diversification
concentration
vertical integration
cooperation
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