Marketing Test

Marketing Test

20 Qs

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Marketing Test

Marketing Test

Assessment

Quiz

others

Easy

Created by

Heather Donn

Used 58+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is NOT one of the 4 P’s of a marketing mix?
Price
Place
Profit
Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which one of the following is NOT a common method for market research?
buying trends
focus group
launching a new product
survey

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following conditions will result in a lower rather than a higher price? (hint: supply and demand)
A high customer demand
A product that has very few similar competing products
A large quantity of available products
All would result in lower prices

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is NOT a type of promotion?
Coupon
Samples
Buy one, get one free (BOGO)
Surveys

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A slogan is
A symbol, picture or illustration that represents the brand
A short memorable phrase used in advertising
Is the brand name
None of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The first step of a marketing strategy is to identify a target market
True
False

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Putting an item on sale is called a markup.
True
False

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