Marketing Test

Which of the following is NOT one of the 4 P’s of a marketing mix?

• Price
• Place
• Profit
• Promotion

Which one of the following is NOT a common method for market research?

• buying trends
• focus group
• launching a new product
• survey

Which of the following conditions will result in a lower rather than a higher price? (hint: supply and demand)

• A high customer demand
• A product that has very few similar competing products
• A large quantity of available products
• All would result in lower prices

Which of the following is NOT a type of promotion?

• Coupon
• Samples
• Buy one, get one free (BOGO)
• Surveys

A slogan is

• A symbol, picture or illustration that represents the brand
• A short memorable phrase used in advertising
• Is the brand name
• None of the above

The first step of a marketing strategy is to identify a target market

• True
• False

Putting an item on sale is called a markup.

• True
• False

The first step in marketing research is to develop a data collection procedure.

• True
• False

The locations and methods used to make a product or service available to the target market is called distribution

• True
• False

A(n) _____ is a marketing research study that gathers ideas, experiences, and opinions from a small number of consumers.

• survey
• observation
• focus group
• experiment