CHAPTER 1- INTRODUCTION TO MARKETING CHANNELS

How many distribution channels are there?

• There are two channels

• There are three channels

• There are four channels

• There are five channels

Why do we decide to use direct channel?

• The cost of the operation

• Competitor

• Goods may move

• sets of intermediaries

What is the importance of using multiple distribution channels?

• To reach a wider customer base

• To reduce costs

• To limit competition

• To increase production efficiency

What factors should be considered when selecting distribution channels?

• Customer preferences

• Competitor strategies

• Geographical reach

• Product pricing

How can a company effectively manage its distribution channels?

• By establishing clear communication channels

• By offering exclusive deals to select channels

• By constantly changing channel partners

• By ignoring feedback from channels

What are the benefits of having an online distribution channel?

• To reach a global audience

• To increase shipping costs

• To limit customer feedback

• To reduce product variety

How can a company evaluate the performance of its distribution channels?

• By analyzing sales data and customer feedback

• By ignoring channel partners' reports

• By changing channels frequently

• By reducing product quality

What role does technology play in optimizing distribution channels?

• It helps in tracking inventory and shipments

• It increases manual paperwork

• It limits customer reach

• It reduces operational efficiency

What are the advantages of using indirect distribution channels?

• To reduce control over the distribution process

• To increase customer reach

• To limit market exposure

• To decrease product visibility

How does channel selection impact a company's market positioning?

• It has no effect on market positioning

• It helps differentiate the company from competitors

• It limits customer engagement

• It reduces brand awareness