SEM Chpt 9 Review

The main goal of promotion is ____.

• community outreach

• gaining new fans

• increasing sales

• public image

All of the following are examples of sales promotions except ___.

• publicity

• free samples of a product

• giveaways

• coupons

Advertising is not ___.

• used to catch the audience's attention

• a paid form of communication

• delivered by a consumer to the product maker or seller

• distributed through man forms of media

Which element of marketing is an additional incentive offered or a limited time to encourage consumers to buy a product?

• advertising

• publicity

• personal selling

• sales promotion

Online advertising content created by a company that has the appearance of non-ad content is called ___.

• native advertising

• viral advertising

• publicity

• a testimonial

An Internet marketing campaign via a website, email, or ads on popular social media sites is a common form of 

• visual advertising

• interactive advertising

• native advertising

• viral advertising

Which of the following is an example of a trade sales promotion?

• a price-pack deal

• special gifts

• a point-of-purchase display

• temporary price reductions

When professional athletes receive bad publicity, the __________ responsible for maintaining relations with the public and news media.

• team's publicist is

• team's owner is

• team's media department is

• athletes themselves are

Creating a positive public image ____.

• is only important when doing damage control

• for athletes is the responsibility of the team while other celebrities take on the responsibility themselves

• focuses on correcting past problems

• involves working effectively with the media

Successful salespeople offer consumers no more than __________ reasons to buy.

• two

• three

• four

• five