Technical Terms - Internet (A-Z) - CPM

What does CPM stand for in online advertising?

• Cost Per Mile

• Cost Per Thousand Impressions

• Clicks Per Minute

• Cost Per Marketing

How is an impression defined in online advertising?

• Each time an advertisement is purchased

• Each time an advertisement is clicked

• Each time an advertisement is shown

• Each time an advertisement is shared

What do most advertisers pay for in online advertising?

• Impressions

• Clicks

• Purchases

• Shares

What is the goal of advertisers in online advertising?

• Generate as many leads as possible

• Generate as many clicks as possible

• Generate as many shares as possible

• Generate as many impressions as possible

What is the alternative to CPM for measuring effectiveness in online advertising?

• PPC

• PPL

• Both PPC and PPL

• Neither PPC nor PPL

What do web publishers use CPM to measure?

• Revenue per Click

• Revenue per 1,000 Impressions

• Revenue per Lead

• Revenue per Share

What term is often used interchangeably with RPM from the publisher's perspective?

• CPM

• RPM

• PPC

• PPL

What is the main goal of advertisers in online advertising?

• Generate as many impressions as possible

• Increase revenue

• Generate as many leads as possible

• Increase rates

What is the focus of web publishers in online advertising?

• Generating clicks

• Generating revenue

• Generating impressions

• Generating leads

What is the primary metric used by advertisers to measure effectiveness in online advertising?

• PPL

• PPC

• CPM

• RPM