Technical Terms - Internet (A-Z) - CPC

What does CPC stand for in online marketing?

• Click Cost Per

• Costly Pay Click

• Click Per Cost

• Cost Per Click

What is the main focus of CPC bidding compared to CPM bidding?

• Engagement Rate

• Click-through rate (CTR)

• Impressions

• Conversion Rate

When advertisers want to run an ad online, what do ad networks have them do?

• Bid against other advertisers

• Create multiple ads

• Pay a fixed fee

• Run the ad for free

What is the maximum CPC used for in online marketing?

• Charging the advertiser just enough to win the bid

• Determining the ad content

• Setting a bid against other advertisers

• Calculating CPM

What is the goal of advertisers using CPC bidding?

• To have people click their ad to visit their website

• To have their ads seen as widely as possible

• To create engaging ads

• To increase brand awareness

What is CPC also known as in online marketing?

• PPC (Pay Per Click)

• CTR (Click-through Rate)

• CPM (Cost Per Mille)

• CPA (Cost Per Acquisition)

What factors are considered when determining the CPC for an ad?

• Ad size, color, and font

• Ad targeting, ad budget, and ad duration

• Ad placement, ad frequency, and ad design

• Keywords, demographics, industry, ad relevance, and timing

What do advertisers using CPM bidding mainly focus on?

• Engagement Rate

• Conversion Rate

• Click-through rate (CTR)

• Impressions

What is the main purpose of advertisers using CPM bidding?

• To have people click their ad to visit their website

• To have their ads seen as widely as possible

• To increase brand awareness

• To create engaging ads

What does the ad network charge the advertiser in CPC bidding?

• Just enough to win the bid

• A fixed fee

• Based on ad impressions

• Based on ad clicks