Marketing Mix - Place

What is the main focus of PLACE in the marketing mix?

• Promotion

• Product

• Price

• Distribution

Which of the following is NOT a concern of place decisions?

• How products are distributed

• How products reach consumers

• How products are promoted

• How products pass from manufacturer to consumer

Which distribution channel involves a producer selling products directly to consumers?

• Producer to consumer

• Producer to wholesaler to retailer to consumer

• Producer to retailer to consumer

• Producer to agent to wholesaler to retailer to consumer

What is an advantage of the distribution channel where a producer sells products to retailers who then sell to consumers?

• Lower prices than direct selling

• Selling large quantities to retailers

• Higher distribution costs

• Direct contact with customers

Which distribution channel has no direct contact with customers?

• Producer to wholesaler to retailer to consumer

• Producer to retailer to consumer

• Producer to agent to wholesaler to retailer to consumer

• Producer to consumer

Which distribution channel often results in higher prices than direct selling?

• Producer to retailer to consumer

• Producer to agent to wholesaler to retailer to consumer

• Producer to wholesaler to retailer to consumer

• Producer to consumer

Which distribution channel involves a producer selling products to wholesalers who then sell to retailers and finally to consumers?

• Producer to consumer

• Producer to retailer to consumer

• Producer to wholesaler to retailer to consumer

• Producer to agent to wholesaler to retailer to consumer

Which distribution channel includes an intermediary who represents the producer to sell products to wholesalers, retailers, and consumers?

• Producer to consumer

• Producer to retailer to consumer

• Producer to agent to wholesaler to retailer to consumer

• Producer to wholesaler to retailer to consumer

Which distribution channel should a tech start-up developing a new mobile app consider?

• Producer to wholesaler to retailer to consumer

• Producer to retailer to consumer

• Producer to agent to wholesaler to retailer to consumer

• Producer to consumer

Which distribution channel provides the advantage of lower distribution costs by only transporting products to retailers?

• Producer to consumer

• Producer to agent to wholesaler to retailer to consumer

• Producer to wholesaler to retailer to consumer

• Producer to retailer to consumer