adtypes

What kind of ads ads show up at the top of search engine results?

• Search Engine Ads

• Native Ads

• Instagram Ads

• Influencer Ads

What is it called when brands/companies create their own content that draw in customers?

• Social media marketing
• Content marketing
• Email marketing
• Search engine optimization

These types of ads blend into other content. You may not know it's an ad right away.

• Video ads
• Pop-up ads
• Banner ads
• Native ads

Adidas has its own YouTube channel. It makes videos about how to do dances with a new line of dance shoes. Adidas makes it very clear to viewers that it owns the YouTube channel. This is _____________ marketing.

You're reading an article from Teen Vogue about new summer fashion trends. Shein is mentioned frequently in the article. At the bottom of the article, you see "sponsored article" in small print. This is an example of __________.

• content marketing

• simile
• native ads

• email marketing