PR Chp14 Self Study

10. According to the text, which of the following core principles must often be balanced with competition?

• honesty

• advocacy

• expertise

• loyalty

9. According to author Alvin Toffler, which of the following is a "survival strategy for 21st-centry learners"?

• adaptability

• digital prowess

• self-awareness

• time management

7. Which of the following is not a pillar of the Accreditation in Public Relations exam?

• Applied ethics and law

• Leadership in public relations function
  

• media relations

• relaationship management

4. Imagine you want to only serve one "client" and have a more predictable schedule with higher pay. Which of the following would be an ideal place to work?

• agency

• corporation

• non profit

• government

3. Imagine you're updating your personal website. In the "About Me" section, you mention that you were recognized in your university's student hall of fame. To which attribute of personal branding does this most closely relate?

• strategic

• positive

• artifactual

• promising

1. All of the following attributes are core to the idea of personal branding EXCEPT:

• strategic

• artifactual

• audience-centric

• promising

2. Research shows that branding yourself as positive means:

• Appealing to publics by providing value
  

• Addressing noncontroversial topics

• Showcasing happy or successful moments

• Creating inspirational content

5. Which of the following tasks is critical to public relations success in nonprofits but not in corporations?

• relationship building

• shareholder engagement

• media relations

• volunteer management

6. Which of the following types of employers is least likely to have a position or department labeled "public relations"?

• a small business

• a corporation

• an agency

• a gov agency

8. In the case study about Jane Talia, what reason did Jane give BuzzFeed News for why she was fired from her job at Yelp?

• She had underperformed at her customer service job

• She had violated the company's code of conduct
  

• She had verbally attacked a Yelp customer

• She had ignored her boss' misconduct warnings