SECOND TERM EXAM (1115)

PART I. (Multiple Choice) Read the questions carefully and choose the correct answer.

 

1.       It is a well-defined geographical area which is understood by its visitors as a unique entity, to experience certain features, and has a political and legislative framework for tourism marketing and planning.

•   Attraction  

• Destination

• Location

• Accommodation

2.       Banaue Rice Terraces is an example of

• Urban Destination

• Rural Destination

• Coastal Destination

• None of the above

3.       Defined as “things to see and do” in a destination

• Destination

• Attraction  

• Recreation

• Adventure

4.       This is main attraction that draws the visitors to go

• Attraction Icon 

• Flagship Attraction

• Iconic

• None of the above

5.       The following are examples of Cultural man-made attractions, except one

• Religion    

• Architecture   

• Festivals

• Museums

6.       These are recurring events that occur over a set period of time, which includes conferences, broadways, pilgrimages.

• Hallmark Events

• Mega Events      

• MICE

• None of the above

7.       The adoption of a strategic approach to marketing destinations based on destination branding is often undermined due to the inherent difficulties of destination coordination and ______.

• Complexity    

• Crisis    

• Change

• Control

8.       __________________ is where the linking occurs along the production process, for example when an airline establishes its own tour operating company.

• Vertical Integration 

• Horizontal Integration 

• Straight Integration

• None of the above

9.       It is an agency of the Department of Tourism of the Philippines that is mandated to develop, preserve, and manage Rizal and Paco Parks in Manila.

• Pacific Asia Travel Association

• Asia - Pacific Economic Cooperation

• National Parks Development Committee

• Tourism Promotions Board

10.         It develops, promotes and facilitates travel in the Pacific Areas.

• Pacific Asia Travel Association  

• Asia - Pacific Economic Cooperation

• National Parks Development Committee

• Tourism Promotions Board