B2B and B2C

A customer buys a dress from an e-commerce website.

• B2C

• B2B

A manufacturing company buys a large quantity of steel from a supplier.

• B2C

• B2B

A shopper buys fruits and vegetables from a supermarket.

• B2C

• B2B

A person buys a cup of coffee from a local café.

• B2C

• B2B

A business hires a marketing agency for a digital marketing campaign.

• B2C

• B2B

A company leases printers and copiers from an office equipment supplier.

• B2C

• B2B

Someone purchases tickets online for a movie.

• B2C

• B2B

A customer buys a laptop from an electronics retail store.

• B2C

• B2B

A company buys licenses for office productivity software for its employees.

• B2C

• B2B

A fashion retailer orders a bulk quantity of clothing items from a manufacturer.

• B2C

• B2B