Marketing EST Revision

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Define Promotion.

• Any from of communication a business or organisation uses to inform, persuade, or remind.

• The number of different product lines a manufactures or sells

• The process of creating, growing, and manufacturing

THE 4 P's - product, place, promotion, price

• Branding

• Promotional mix

• Target marketing

• Marketing mix

Which of the following statements most completely defines the term 'marketing'?

• Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.
• Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.
• Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.
• Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.

The process of dividing a market of potential customers into groups based on different characteristics is called

• Market Segmentation

• Market Analysis

• Demographics

• Consumer identification

Pieces of information collected directly by an individual or organization.

• Databa

• Focus

• Primary Data

• Social Trend

Provides insight into what people think about a topic. Comes from research questions that require judgement, instead of "yes or no" answers.

• Qualitative data

• Market research

• Quantitative data

• Database

Facts and figures from which conclusions can be drawn.

• Qualitative data

• Market research

• Quantitative data

• Database

A group of people brought together to discuss a specific topic. Usually consist of 6-9 people

• Observation

• Interview

• Focus group

• Survey

A set of questions posed to a group of people to determine how that group thinks.

• Observation

• Interview

• Focus Group

• Survey