Ch 11 Entre *NEW

Which of the following is not a part of the promotional mix?

• Advertising

• Price Point

• Public Relations

• Sales Promotion

Magazines, newspapers, and radio are all examples of which of the following in a promotional mix?

• Advertising

• Electronic Promotion

• Public Relations

• Sales Promotion

Coupons, rebates, and samples are used as part of which of the following promotional elements?

• Public Relations

• Advertising

• Sales Promotion

• Electronic Promotion

Facebook, Instagram, and Twitter are all examples of ____.

• web advertising

• professional networking

• web presence

• social networking

A paid product demonstration that runs on television and is longer than a regular commercial is a(n) ____.

• transit promotion

• infomercials

• direct advertising

• circulation

Banner ads, pop ads, and floating ads are all examples of ____.

• spam

• native apps

• online advertising

• social media

Which one of the following is not part of a public relations campaign?

• Trade shows

• Press release

• Press kit

• Press conference

A company wants to make a major announcement that would affect a large number of people. Which of the following strategies should the company use?

• Press kits

• Advertising

• Press conference

• E-mail

Which promotional strategy would be used to lead a customer to actively seek out the product?

• Push strategy

• Advertising

• Press release

• Pull strategy

Cold calling is a way of finding potential customers known as ____.

• sales

• prospecting

• pushing

• spamming