ICM 1

Which ancient civilization is known for one of the earliest news media called Tipao distributed by the government?

• Ancient China

• Ancient Rome

• Ancient Egypt

• Ancient Greece

Who introduced the first mechanized moveable type printing press in 1439?

• John Walter

• Vinton Cerf

• Johann Carolus

• Johannes Gutenberg

Which social media platform was first introduced in 2004 and initially available only for Harvard students?

• LinkedIn

• MySpace

• Facebook

• Twitter

What was the first social media platform that combined blogging and social networking?

• Twitter

• Facebook

• LinkedIn

• Tumblr

Which technology introduced in the 1970s allowed users to exchange messages and information?

• BBS

• ARPANET

• SixDegrees

• Friendster

Who is considered the 'Father of Public Relations' in the United States?

• Jose Carpio

• Arthur Page

• Ivy Lee

• Edward Bernays

Which emerging trend in Public Relations involves the use of chatbots and sentiment analysis?

• Data-driven PR

• Artificial Intelligence and Machine Learning

• Digital PR

• Influencer Marketing

What is one of the challenges faced by Public Relations professionals due to financial constraints?

• Poor Manpower situation

• Low Awareness of public relations

• Increase in Communication Platform

• Poor usage of social media

In the Philippines, what is a key aspect of the media landscape that PR professionals need to adapt to?

• Financial Constraint

• Crisis Management

• Digital Transformation

• Government Relations

What is one of the issues faced by mass media according to the text?

• Financial Constraint

• Low Awareness of public relations

• Increase in Communication Platform

• Poor usage of social media