QUIZ NO. 1

A company that sells snowboarding gear decides to target only cities with a population density of more than 1,000 people per square mile. Which geographic segmentation factor are they using?

• climate

• population density

• region

• city size

A sunscreen brand promotes its products more heavily in coastal areas with high beach attendance. Which geographic segmentation factor are they using?

• climate

• population density

• region

• city size

The company sells air conditioners and focuses its marketing efforts on regions with hot and humid climates. Which geographic segmentation factor are they using?

• climate

• population density

• region

• city size

A fast-food chain adapts its menu to include more spicy food items in regions where people prefer spicy cuisine. Which geographic segmentation factor are they using?

• climate

• population density

• region

• city size

A new luxury car brand is launched, targeting individuals who value sophistication, exclusivity, and performance. Which psychographic segmentation factor are they using?

• life style

• personality traits

• values

• interest

A clothing brand targets individuals who lead active lifestyles and value comfort in their clothing choices. Which psychographic segmentation factor are they using?

• life style

• personality traits

• values

• interest

A travel agency targets adventure enthusiasts who seek thrill and excitement in their vacations. Which psychographic segmentation factor are they using?

• life style

• personality traits

• values

• interest

A coffee shop offers a loyalty card program where customers earn a free drink after every ten purchases. Which behavioral segmentation factor does this strategy target?

• usage rate

• benefits sought

• loyalty status

• readiness to buy

An online streaming service offers different subscription plans based on the user's viewing habits, such as basic, standard, and premium plans. Which behavioral segmentation factor does this strategy target?

• usage rate

• benefits sought

• loyalty status

• readiness to buy

A supermarket offers special discounts on baby products to customers who have recently become parents. Which behavioral segmentation factor does this strategy target?

• usage rate

• benefits sought

• loyalty status

• readiness to buy