GEE Midterm exam

Describing and identified market segments using relevant segmentation categories

The process of dividing large group of consumers into subgroups based on specific characteristics and common needs

5 types of customer segment

• Psychographic

• Behavioral

• Demographic

• Geographic

• Business-to-Business Markets (B2B)

criteria of good ______

is a subset of a larger market with its own particular needs or preferences, which may be different from the larger market

buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values.

divides the market on variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class.

divides the market into geographical units such as nations, states, regions, counties, cities, or neighborhoods. 

consists of a group of customers who share a similar set of needs and wants.

is a place where parties can gather to facilitate the exchange of goods and services.