SEMI 5.02 Types Of Advertising Media

Channels of communication used by businesses for

delivering promotional messages to target groups of consumers

• Advertising Media

• Poster Panels

• Spectacular

• SPAM

A type of out-of-home advertisement built to order and often

designed with neon lights or moving parts; large, elaborate electrical signs

• Spectacular

• Bumber Ad

• Pop-Up Ads

• Community Newspaper

Papers that serve younger, trendier crowds

interested in the arts and entertainment

• Target Market

• Opt-in Email Marketing

• Alternative-Press Newspaper

• Printed Direct Mail

An advertisement, usually rectangular, that is placed at the top of a

web page

• Spam

• Sidebar Ad

• Product Placement

• Banner Ad

 Promotional media including radio and TV that may be

transmitted through the air, cable, or internet

• Broadcast Media

• Poster Panels

• Printed Direct Mail

• Telemarketing

An online advertisement that plays before video content

• Portal

• Bumper Ad

• Community Newspaper

• Banner Ad

Magazines that appeal primarily to members of the

business community

• Telemarketing

• Directory Advertising

• Business Magazines

• Infomercial

A suburban or rural paper delivered to residents in a

local geographic area

• Human Directional

• Demographics

• Poster Panels

• Community Newspaper

Magazines that are generally read by individuals for

personal enjoyment during their leisure time

• Consumer Magazines

• Publications

• Movie Theater Advertising

• Specialty Media

The physical and social characteristics of the population

• Short Messaging Service {SMS}

• Demographics

• Smishing

• Community Newspaper