Promotion Review Questions

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Last Name

Block

• 3rd Block
• 4th Block

1. Any form of paid, non-personal mass communication that reaches an audience.

• Directing
• Advertising
• Broadcasting
• Targeting

2. Promotion of a product includes all of the following except:

• Advertising a new product
• Personal selling by using sales representatives
• Offering coupons to encourage increased sales
• Redesigning a product to give it more features and make it look more modern

3. All of the following are important when considering which method of promotion to use except:

• The stage of the product life cycle the product is in
• The total promotional budget
• The target market being aimed at
• The product packaging design

3. Before deciding on the most appropriate advertising media, it is important to

• Change the price of the product
• Update the product
• Establish the target audience for the product
• Introduce an exclusive distribution strategy for the product

5. The “Got Milk” ad campaign would be an example of

• Industrial Advertising
• Communication Advertising
• Institutional Advertising
• Promotional Advertising

6. Advertising designed to increase sales. It introduces new products and businesses.

• Institutional Advertising
• Promotional Advertising
• Mass Advertising
• Communication Advertising

7. The advertising format, such as broadcast, print, internet, outdoor, or specialty

• Communications
• Retailing
• Industry
• Media