Market Analysis

What does SWOT stand for in business planning?

• Success, Wealth, Opportunities, and Threats
• Strengths, Weaknesses, Opportunities, and Threats
• Strengths, Weaknesses, Opportunities, and Talents
• Strengths, Weaknesses, Opportunities, and Risks

Which factor is NOT typically considered in price determination?

• Competition
• Colour

• Supply
• Quality

Which of the following is a method used in market research?

• Surveys
• • Guessing

• Observing

• Assuming

What does the 'E' in STEEPLES stand for?

• Eager

• Energetic
• Educational
• Economic

Which audience is NOT a primary recipient of a business plan?

• Employees
• Competitors
• Investors
• Borrowers

What is the main purpose of conducting a competitor analysis?

• To copy competitors' strategies directly
• To solely focus on internal operations
• To ignore competitors' actions completely
• To understand competition and make informed strategic decisions.

Which pricing strategy involves setting prices based on the perceived value to the customer?

• Value-based pricing
• Competition-based pricing
• Demand-based pricing
• Cost-based pricing

What is the primary goal of demand analysis?

• To determine employee satisfaction levels
• To predict stock market trends
• To understand and forecast consumer purchasing behavior
• To analyze supply chain logistics

Which component of a business plan outlines the operational and financial strategies?

• Executive Summary

• Company Description

• Market Analysis

• All of the above

What is the importance of the Fiscal Incentive Act of Bhutan in business planning?

• The Fiscal Incentive Act of Bhutan has no impact on business planning
• Businesses in Bhutan are not eligible for any incentives under the Fiscal Incentive Act
• The Fiscal Incentive Act of Bhutan only applies to personal income tax, not business tax
• The Fiscal Incentive Act of Bhutan offers tax breaks and incentives to businesses, influencing financial planning.