Marketing Management Unit 2 & 3

Which element of the marketing mix involves designing and managing the physical appearance of a product?

• Price
• Product
• Place
• Promotion

What is repositioning in marketing?

• Rebranding a product
• Adjusting the price of a product
• Changing the packaging of a product
• Changing the positioning of a product or brand in the market

Brand positioning refers to:

• The place a brand occupies in the minds of customers and how it is distinguished from competitors.
• The strategy of increasing brand awareness
• The act of selling products to customers
• The process of creating a new brand

Why is positioning important in marketing?

• Positioning helps differentiate a product or service from competitors, target the right audience, and create a unique value proposition.
• Positioning limits the reach of a product or service
• Positioning only confuses customers
• Positioning is irrelevant in marketing

Positioning in marketing refers to:

• The act of physically placing products on store shelves
• The process of designing logos and packaging for a brand
• The strategy of setting prices for products
• The place a brand occupies in the minds of customers and how it is distinguished from competitors.

What is the importance of targeting in marketing?

• Targeting in marketing is important because it allows businesses to focus their resources on specific segments of the market that are more likely to respond positively to their products or services.
• Targeting in marketing is irrelevant and unnecessary.
• Targeting in marketing does not impact sales or customer engagement.
• Targeting in marketing leads to increased competition.

Targeting in marketing involves:

• Ignoring customer preferences and demographics
• Identifying and selecting a specific group of individuals or organizations with shared characteristics to promote a product or service to.
• Promoting a product or service to everyone
• Sending mass emails to random recipients

Why is segmentation important in marketing?

• Segmentation is not important in marketing
• Segmentation leads to increased competition
• Segmentation does not help in understanding customer needs
• Segmentation helps target specific customer groups with tailored strategies.

What is the primary basis of segmentation in marketing?

• Demographic factors
• Geographic location
• Product pricing
• Market characteristics

Which of the following best defines segmentation in marketing?

• Combining all target markets into one large segment
• Dividing a broad target market into smaller, more defined segments based on characteristics.
• Ignoring customer characteristics when defining target segments
• Segmenting based on irrelevant factors