Which of the following is not one of the 3 Q's of Measurement in PR campaigns?

• Outpoints

• Outcomes

• Outtakes

• Outputs

Which of the following is not one of the 6 principles of persuasion?

• Consensus

• Authority

• Consistency

• Accessibility

• Reciprocity

Which of the following data set encompasses location, marital status, age, education, or profession?

• Photographics

• Demographics

• Psychographics

• Demogenics

• Photogenics

Which of the following individuals is not considered one of the major founders or incluencers of modern-day PR?

• Ivy Lee

• Phineas Barnum

• Albert Lasker

• Edward Bernays

Which of the following award winning PR case studies was presented and discussed in class to explain strategy, tactics, implementation, and metrics?

• Thermos Overnight Coffee Challenge

• Stanley Cup Bev. Bracket

• Nike 'Nikeland Metaverse' Media Tour

• Apple Vision Pro Promotion

• Pepsi New Year's Eve Contest

This type of information helps to analyze audiences based on their lifestyles, attitudes, values, and beliefs.

• demographics

• micrographics

• psychographics

• reprographics

PR professionals write primarily for mass audiences, and journalists segment audiences by demographic and psychographic characteristics to target key publics.

• True

• False

Which of the following pertains to actively reaching out to journalists with story ideas, angles, or suggestions to secure media coverage for a particular issue, topic, or event?

• Media training

• media tours

• media monitoring

• media briefings

• media pitching

According to the textbook, there are primarily three classic models of PR currently in practice. These are 1) Promotion. 2) Private information, and 3) four-way asymmetric communication.

• True

• False

The term media ___ represents the total numer of times the PR campaign content is seen by the target audience through media outlets

• impressions

• hmmm