Barry slides

Barry slides

University

37 Qs

quiz-placeholder

Similar activities

lecture test #1

lecture test #1

University

40 Qs

Barry slides

Barry slides

Assessment

Quiz

Journalism

University

Easy

Created by

daria sto

Used 2+ times

FREE Resource

37 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

corporate communication 3 words

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

company personality

3.

DRAW QUESTION

3 mins • 1 pt

corporate identity

Media Image

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

image=identity

Chance of failure (over-promising)

ideal (Maintain (& enhance))

Opportunities in market are missed (under-promising)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Image > identity

Chance of failure (over-promising)

Opportunities in market are missed (under-promising)

ideal

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identity > image

Chance of failure (over-promising)

Opportunities in market are missed (under-promising)

ideal

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

market- and environment-based drivers

effort into managing their corporate image by controlling all comm campaigns and all other contact points

all stakeholders have forced companies to put effort into integrating all their marketing and PR efforts

by using management time more productively and by driving down the cost base

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