TSA Review STANDARD 7.0 EXAMINE MARKETING RESEARCH TOOLS AND TEC

What does CRM stand for?

• Customer Relationship Management

• Content Relationship Management

• Customer Resource Management

• Content Resource Management

Answer explanation

CRM stands for Customer Relationship Management, making it the correct choice.

What does CMS stand for?

• Customer Management Software

• Content Management System

• Customer Metrics and Analytics

• Content Metrics and Analytics

Answer explanation

CMS stands for Content Management System, which is the correct choice among the given options.

What are metrics?

• Software tools for managing customer relationships

• Software tools for managing content

• Quantitative measurements used to track and assess performance

• Qualitative measurements used to track and assess performance

Answer explanation

Metrics are quantitative measurements used to track and assess performance, not software tools for managing customer relationships or content.

What are analytics?

• Software tools for managing customer relationships

• Software tools for managing content

• Quantitative measurements used to track and assess performance

• Qualitative measurements used to track and assess performance

Answer explanation

Analytics refer to qualitative measurements used to track and assess performance, rather than software tools for managing customer relationships or content.

Which of the following is an example of CRM software?

• Microsoft Word

• Salesforce

• Adobe Photoshop

• Google Chrome

Answer explanation

Salesforce is an example of CRM software, as it is a popular customer relationship management platform used by businesses to manage customer interactions and data.

What is the nature of marketing information management?

• Collecting and analyzing data

• Creating advertising campaigns

• Managing customer relationships

• Developing pricing strategies

Answer explanation

The nature of marketing information management involves collecting and analyzing data to make informed decisions.

Why is marketing information management important for businesses?

• To understand customer needs and preferences

• To increase sales and revenue

• To make informed business decisions

• All of the above

Answer explanation

Marketing information management is important for businesses to understand customer needs and preferences, increase sales and revenue, and make informed business decisions.

What are the challenges of marketing information management?

• Data privacy and security

• Data accuracy and reliability

• Data overload

• All of the above

Answer explanation

The challenges of marketing information management include data privacy and security, data accuracy and reliability, and data overload. Therefore, the correct answer is 'All of the above'.

What is the main purpose of marketing automation platforms?

• To automate marketing tasks

• To analyze marketing data

• To create marketing campaigns

• To manage customer relationships

Answer explanation

The main purpose of marketing automation platforms is to automate marketing tasks, making processes more efficient and effective.

Which of the following is NOT a feature of marketing automation platforms?

• Lead scoring

• Email marketing

• Social media management

• Customer support

Answer explanation

Customer support is NOT a feature of marketing automation platforms. The other options - lead scoring, email marketing, and social media management - are common features found in marketing automation platforms.