Rhetoric Vocabulary

Spoken or written language used to persuade

• ethos

• rhetoric

• pathos

• logos

to convince by appealing to logical reasoning

• pathos

• ethos

• logos

• humor

to convince based on the authority of the speaker or expert sources

• ethos

• logos

• pathos

• red herring

questions that are intended to have obvious answers, asked for effect

• slogans and saws

• parallelism

• repetition

• rhetorical questions

short, catchy phrases

• ethos

• slogans and saws

• repetition

• pathos

similar grammatical structures expressing related ideas

• parallelism

• cherry picking

• red herring

• plain folks

reuse of key word or idea for emphasis

• cherry picking

• red herring

• rhetorical questions

• repetition

follow the crows because others are doing so and since everyone is doing it, they will be left out if they do not

• bandwagon

• cherry picking

• ad hominem

• plain folks

only presenting information that is positive to an idea or proposal and leaving out information opposing it

• red herring

• cherry picking/card stacking

• plain folks

• virtue words/glittering generality

words that have different positive meanings for individual people but are linked to highly value concepts

• ad hominem

• cherry picking

• plain folks

• virtue words/glittering generality