What is a product item?
Marketing: 5-2 Product Mix

Quiz
•
Business
•
9th - 12th Grade
•
Hard

Steve Wills
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing strategy
A type of product packaging
Something that meets a customer's want or need
A financial term
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does product mix refer to?
The complete set of products offered by a company
The marketing mix of a product
A specific product line
The price range of products
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a product line?
The production line where products are made
A marketing campaign for a product
A single product
A group of related products marketed under a single brand
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which dimension of product mix refers to the number of product lines a company offers?
Consistency
Length
Width
Depth
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the depth of a product line refer to?
The number of advertisements
The length of the product line
The price range of the product line
The number of variations within a product line
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is product mix consistency?
The uniformity in product packaging
The stability of product prices
How closely related a company's product lines are to one another
The consistency in product quality
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of a product mix expansion strategy?
Changing a product's packaging
Altering existing products
Adding products or product lines
Reducing the size of a product line
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