SEM Chpt 6 Review

SEM Chpt 6 Review

12th Grade

10 Qs

quiz-placeholder

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SEM Chpt 6 Review

SEM Chpt 6 Review

Assessment

Quiz

Business

12th Grade

Hard

Created by

Beverly Brown

Used 3+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ are physical features that can be seen and felt.

Tangible parts

Product extensions

Intangible parts

Product enhancements

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) __________ is an example of a product enhancement for a new automobile.

AM/FM radio

GPS navigation system

10,000-mile warranty

all of these

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are examples of product extensions EXCEPT

guarantees

warranties

product information CDs

upgraded features

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product line can include similar products

in different package sizes

in different flavors

in different quality categories

all of these

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A __________ is the legal protection of words and symbols used by a company.

brand

license

trademark

copyright

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a stage of brand recognition?

preference

introduction

recognition

rejection

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first stage of brand recognition is

nonrecognition

rejection

preference

insistence

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