__________ are physical features that can be seen and felt.
SEM Chpt 6 Review

Quiz
•
Business
•
12th Grade
•
Hard
Beverly Brown
Used 3+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Tangible parts
Product extensions
Intangible parts
Product enhancements
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A(n) __________ is an example of a product enhancement for a new automobile.
AM/FM radio
GPS navigation system
10,000-mile warranty
all of these
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All of the following are examples of product extensions EXCEPT
guarantees
warranties
product information CDs
upgraded features
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A product line can include similar products
in different package sizes
in different flavors
in different quality categories
all of these
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A __________ is the legal protection of words and symbols used by a company.
brand
license
trademark
copyright
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a stage of brand recognition?
preference
introduction
recognition
rejection
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first stage of brand recognition is
nonrecognition
rejection
preference
insistence
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