BPMM3173 Topic 01

What is the primary objective of personal selling?

• Building brand awareness

• Increasing customer satisfaction

• Generating sales revenue

• Enhancing product quality

Which sales strategy focuses on understanding customer needs and providing tailored solutions?

• Relationship selling

• Consultative selling

• Solution selling

• Social selling

In the sales process, what is the stage where objections from the customer are addressed?

• Prospecting

• Approach

• Presentation

• Handling objections

What sales strategy emphasizes building long-term relationships with customers?

• Relationship selling

• Consultative selling
  

• Solution selling

• Social selling

Which step of the sales process involves making initial contact with potential customers?

• Prospecting

• Approach

• Presentation
  

• Follow-up

What is the purpose of follow-up in the sales process?

• Closing the deal

• Handling objections

• Building rapport

• Ensuring customer satisfaction